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Efficient advertisement copy is: • Clear and concise • Lined up with consumer intent • Focused on advantages and value • Appropriate to the keyword searched • Structured with strong calls to action • Optimised to stand out against rivals Great ad copy can improve your Quality Rating, a metric used by Google to assess how valuable and pertinent your ads are. Ongoing optimisation includes: • Adjusting bids • Checking brand-new ad variations • Removing low carrying out keywords • Adding brand-new keywords based on search term results • Refining audience targeting • Carrying out ad extensions • Reviewing budget plan allotment • Improving Quality Rating • Keeping account structure These adjustments make your campaigns more efficient over time. Reports may include: • Number of clicks • Cost per click • Conversions generated • Expense per conversion • Keyword efficiency • Advertisement efficiency • Audience insights • Budget plan trends • Suggestions for improvement Clear reporting permits you to understand how your investment is performing and ensures that your marketing choices are backed by genuine data.