Reliable ad copy is: • Clear and concise • Lined up with client intent • Focused on advantages and value • Pertinent to the keyword searched • Structured with strong calls to action • Optimised to stand out against competitors Great ad copy can enhance your Quality Score, a metric used by Google to examine how helpful and appropriate your advertisements are. Continuous optimisation includes: • Adjusting bids • Checking new advertisement variations • Getting rid of low performing keywords • Including new keywords based on search term results • Refining audience targeting • Executing advertisement extensions • Reviewing budget plan allotment • Improving Quality Rating • Preserving account structure These adjustments make your projects more efficient over time. Reports might include: • Number of clicks • Cost per click • Conversions created • Cost per conversion • Keyword performance • Advertisement efficiency • Audience insights • Budget plan trends • Recommendations for improvement Clear reporting permits you to comprehend how your investment is carrying out and ensures that your marketing choices are backed by real information.
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