Efficient advertisement copy is: • Clear and concise • Aligned with client intent • Focused on advantages and value • Pertinent to the keyword searched • Structured with strong calls to action • Optimised to stand out against rivals Great advertisement copy can enhance your Quality Score, a metric utilized by Google to assess how valuable and relevant your ads are. Continuous optimisation consists of: • Adjusting bids • Testing new ad variations • Removing low performing keywords • Including brand-new keywords based on search term results • Refining audience targeting • Implementing ad extensions • Examining spending plan allocation • Improving Quality Score • Maintaining account structure These adjustments make your projects more efficient over time. Reports may consist of: • Number of clicks • Expense per click • Conversions created • Expense per conversion • Keyword efficiency • Ad performance • Audience insights • Spending plan trends • Recommendations for improvement Clear reporting enables you to comprehend how your investment is performing and makes sure that your marketing decisions are backed by real information.
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