Google Ads / Adwords Management Sydney - Scott Shorter in Floreat WA

Efficient ad copy is: • Clear and succinct • Lined up with client intent • Focused on benefits and worth • Relevant to the keyword searched • Structured with strong calls to action • Optimised to stand out against rivals Good ad copy can enhance your Quality Score, a metric utilized by Google to assess how useful and appropriate your advertisements are. Continuous optimisation consists of: • Adjusting bids • Testing brand-new ad variations • Eliminating low carrying out keywords • Including new keywords based on search term results • Refining audience targeting • Executing ad extensions • Reviewing spending plan allocation • Improving Quality Score • Keeping account structure These adjustments make your campaigns more effective over time. Reports may include: • Number of clicks • Cost per click • Conversions generated • Cost per conversion • Keyword performance • Ad efficiency • Audience insights • Spending plan patterns • Recommendations for improvement Clear reporting allows you to understand how your financial investment is performing and makes sure that your marketing choices are backed by genuine data.